The Difference Between Using Social Media and a Website for Your Business Hub
Social media is dynamic, it changes all the time. This is what makes it a great marketing channel, but also one of the most volatile ones. A website is a “static” marketing channel, over which you have 90% control. You may not control the host, but – if your website was created correctly – you have the domain, the code and the content. As long as you continue paying your domain registrar and your hosting provider, your website will continue to exist. This is stability.
Websites haven’t changed “much” in the last decade. Yes, many business owners had to make a change to mobile responsiveness, but much like a brick and mortar business, websites need maintenance, upkeep and occasional upgrades. The basic structure of a website, as an information hub, hasn’t changed.
A Website Helps Your Business Get Found
In the 90’s, a Yellow Pages listing was an absolutely must-have for business owners. Google is new Yellow Pages. Unlike the static Yellow Pages, however, search engines are dynamic, they mold and adapt to trends. Because search engines are evolving with the internet, they will likely continue to be around for an extended period of time, in one form or another. Search engines are how most consumers conduct research online, before making a purchasing decision. A good business website provides the means to create relevant content which can be found by consumers looking for your product or service.